New Look, Same Mission
February 22, 2022
JERUSALEM — After a landmark year that saw the International Fellowship of Christians and Jews provide lifesaving assistance to a record number of people in need – more than 2 million – the organization will undergo a brand refresh in 2022 to position itself for future success.
The brand refresh will subtly transform key elements of the organization’s look. The Fellowship’s iconography will change from an image of two hands cradling a dove to a dove in flight carrying an olive branch, a traditional biblical symbol of peace and reconciliation – an image that represents bridge building. This reflects the organization’s consistent efforts to support the people of Israel and Jewish communities around the world, and to unite Christians and Jews in love and understanding.
In addition, the International Fellowship of Christians and Jews has brightened its color pallet to bring the colors of Israel to the forefront of their brand visuals, as the organization’s unique position allows it to have a hands-on and boots-on-the-ground approach to providing support for Israel and her people. These aesthetic changes, along with new consistent brand guidelines, will support the organization’s efforts to increase awareness for its work, and carry that work into the future.
“The changes we’re making represent an evolution, not a revolution,” said Yael Eckstein, Fellowship president and CEO. “While we are making slight changes to our branding, our mission remains the same. We’ll continue to provide lifesaving aid to the elderly, families, and children who need it most, and provide shelter and safety for the people of Israel in times of conflict and war. We’ll continue to support aliyah by bringing Jews to their biblical homeland. And we’ll continue to build bridges between Christians and Jews, sharing love and faith in all we do.”
For more information on the International Fellowship of Christians and Jews’ brand refresh, visit their website at ifcj.org.