While many of The Fellowship's faithful supporters are evangelical Christians, new supporters are also being partnered with. Haaretz's Judy Maltz reports on the bridges being built with Jewish donors, as well:
The Evangelical-funded International Fellowship of Christians and Jews, Haaretz has learned, recently established a new fundraising arm that will focus entirely on big Jewish donors in North America. By targeting this specific demographic, the organization will, for the first time, be competing with the Jewish federations and other established charitable organizations, on the same turf.
Since its establishment 38 years ago, IFCJ – or Keren Yedidut, as it is known in Hebrew – has focused its efforts almost exclusively on small Christian givers, with an average donation of $76 per person. According to Yechiel Eckstein, the high-profile Orthodox rabbi who founded and runs IFCJ, the new Jewish outreach department will adopt a different fundraising strategy. “Among the Jewish donors, we will be aiming for much bigger contributions,” he told Haaretz.