A new Fellowship commercial airing across Israel is generating not just remembrance for survivors this Yom HaShoah (Holocaust Remembrance Day, May 5) but also support for the tens of thousands of survivors still alive today who are struggling with poverty.
The Times of Israel reports:
The campaign, which was launched on television and radio stations Sunday, was initiated by Israeli actress and comedian Maya Dagan, a third-generation Holocaust survivor.
Dagan utilized familiar Israeli cultural icons — soloist Uziya Zadok, the 13-year-old winner of Channel 2’s second season of reality show “Beit Sefer L’Musica” (“School of Music”) singing Yehuda Poliker’s achingly sorrowful “When You Grow Up” with the Amcha Tel Aviv choir, made up of Holocaust survivors — to tug on Israelis’ heartstrings.
“When You Grow Up” describes the experience of children born to Holocaust survivors, with lyrics by songwriter Ya’akov Gilad set to music composed by Poliker. Both Gilad and Poliker are the sons of survivors.