With obesity and diabetes rates rising, Israeli innovator, Eran Baniel, decided to create a new sugar that tastes sweeter without so many calories.
With his new product - which is made with a mix of natural sugars - Baniel is hoping Israelis will start consuming less sugar, but still be able to satisfy their sweet tooth. Writers at ISRAEL21c tell us more about this exciting new sweetener called DouxMatok:
Unlike aspartame or saccharin, DouxMatok is not an artificial sweetener. Unlike agave nectar or stevia extract, it is not a sugar substitute either.
This yet-to-be-commercialized Israeli product is a combination of natural sugars formulated to enhance the sweetness profile and lower the caloric load because less will taste like more.
“What we developed is an approach that will allow us to reduce the use of sugars without affecting taste,” says DouxMatok founder Eran Baniel...
“In a sugary drink, most of the sugar goes straight to your stomach, right past the taste receptors,” he explains. “So if you could deliver the sugars to the taste receptors in a more efficient way, you could ‘trick’ them into believing the food is sweeter than it actually is. This is what we do. We take a food-grade particle and coat it with a cluster of molecules that unloads the sugar at the receptor and provides an enhanced sensation of sweetness.”